Reports
Over the past six years we’ve tracked consumer sentiment towards customer experience delivery in South Africa. We’re open sourcing our data and sharing for free to empower CX professionals and marketers in their decision making journey.
7 Reports
The 2025 South African Customer Experience Report
2025 key takeout: the best experiences have tech and people.
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The 2024 South African Digital CX Report
2024 Key takeout: Customer experiences are being homogenised
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The 2023 South African Digital CX Report
2023 Key takeout: Consumers feel good enough is good enough
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The 2022 South African Digital CX Report
2022 Key takeout: Online contributes R294bn to physical retail spend
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The 2021 South African Digital CX Report
2021 Key takeout: etailers are leaving R30bn on the table
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The 2020 South African Digital CX Report
2020 Key takeout: Brands ignore customer retention in favour of acquisition.
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The 2019 South African Digital CX Report
2019 Key takeout: Consumers benchmark experience against best global not best local
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