Your inside look at the 2026 South African Customer Experience Report

The 2026 report – the 8th edition of this annual publication – combines the perspectives of 2 000 consumers and more than 50 business executives to provide a vital pulse-check on the relationship between local brands and the people they serve.

Download the latest edition to access exclusive insights.

I give a negative score that matches how I feel.

51%

I give a neutral score, even if I’m unhappy.

25%

I Ignore the survey

15%

I usually give a higher score than the experience deserved.

10%

Other

When you receive a survey after having had a poor experience, what do you generally do?

Question:

Your inside look at the 2026 South African Customer Experience Report

The 2026 Customer Experience Report

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