Reports
Over the past eight years, we’ve tracked consumer sentiment towards customer-experience delivery in South Africa. We’re open-sourcing our data and sharing it for free to empower CX professionals and marketers in their decision-making journeys.
8 Reports
The 2026 South African Customer Experience Report
The eighth South African Customer Experience Report analyses the views of 2 000 consumers and more...
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The 2025 South African Customer Experience Report
2025 key takeout: the best experiences have tech and people.
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The 2024 South African Digital CX Report
2024 Key takeout: Customer experiences are being homogenised
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The 2023 South African Digital CX Report
2023 Key takeout: Consumers feel good enough is good enough
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The 2022 South African Digital CX Report
2022 Key takeout: Online contributes R294bn to physical retail spend
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The 2021 South African Digital CX Report
2021 Key takeout: etailers are leaving R30bn on the table
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The 2020 South African Digital CX Report
2020 Key takeout: Brands ignore customer retention in favour of acquisition.
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The 2019 South African Digital CX Report
2019 Key takeout: Consumers benchmark experience against best global not best local
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